As the words imply, Search Engine Optimization means to optimize your website, along with inter correlation with off site elements like Social media and prominent directory / Review sites, to show strength related to content relevance as well as GEO relevance, and ranked well by all the major Internet search engines like Google, Yahoo!, Bing and others for these considerations, so your site becomes visible to persons looking for what your business has to offer.
Why is SEO so important for your business?
There are Trillions of websites competing to show up well on the major search engines like Google. If your website does not show up well, then it means you are losing potential business. For example, if your website does not show up on the first page of Google, 75% of all Internet searchers will not go to the second page. In other words, most of your potential customers will never see your website and what you have to offer them!
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For most businesses, it is critical to make sure all the local directories are completely optimized by filling them out with content and then verifying them. Most business fail to take advantage of the local services offered to them by the major search engines, especially Google and Bing Local.
SEO Architech is on the forefront of making sure your business gets strong citations from websites that are reputable and relevant. Citation building is a key element in building trust and higher rankings. The more high quality citations you have, the higher your website’s placing on searches.
The more your business is mentioned on other websites that are relevant, the higher search engines like Google, Yahoo!, Bing, and others will rank your website. When your business name, address, and phone number is mentioned on a page of a different website, it is called a citation. The search engines now treat citations much the same way they treat links from other websites. Citations must be made on sites that are reputable (high PageRank) and relevant to what your business offers to have value in creating higher rankings.
Another critical factor in improving Internet marketing performance is expanding the client’s website with landing pages using keywords targeting specific geographic areas that the client serves.
This is very effective strategy in improving organic rankings on Google, Yahoo!, Bing and other major search engines.
For example, suppose a plumber wants to rank well for two keywords “Plumbing” and “Drain Cleaning” in three geographic areas such as Boca Raton, Deerfield Beach, and Delray Beach. this is achieved well with 5 pages.
TrustRank is another crucial factor in making sure any client’s website gets more visitors and thus potential customers. It is imperative a client’s TrustRank be increased to a level where the search engines will grant it increased domain authority, or trust, so the site is viewed as a reputable, relevant site to the search engine user.
One of the most important elements in a successful Internet marketing campaign is to increase the PageRank of a client’s website.
PageRank is a method developed by Google co-founder Larry Page to help determine where to place a web page on a Google search.
The higher the PageRank, the more likely a client’s website will be high in the search engines and therefore get more visitors.
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